There are a lot of PROs out there right now. Nearly everyone is working to position themselves as a marketing thought leader; a breakthrough storytelling progeny; or the next brand architect guru. They're each establishing a presence in a super-saturated market full of other "experts" doing the same thing. But do these experts have any expertise?
How can you tell who the real deal PROs are? When it comes to choosing credible PR counsel for your business, we can help point you in the right direction by sharing our personal vetting matrix and process, including a list of core competencies, red flags, best practices, standard qualifications and more in our "Pick a PR Pro" Deskside Guide.
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